Lootlock Levels Up: Now Part of TechCrunch Disrupt’s Startup Battlefield 200

We’re thrilled to announce that Lootlock, a bootstrapped, NYC fintech focused on helping parents manage kids’ video game spending, has been selected as one of TechCrunch Disrupt’s Startup Battlefield 200 companies for 2025. 

Out of thousands of startup applications from across the globe, only 200 early-stage companies made the cut. This puts Lootlock on stage this October (October 27–29, San Francisco) to pitch in front of top-tier VCs, demo its product, and compete for the $100,000 equity-free Disrupt Cup.  

Why Lootlock Made the Cut

As families increasingly grapple with in-app purchases, micro-transactions, and hidden spending loops in video games, Lootlock offers a fresh approach. By blending budgeting tools, chore-based rewards, and gamified financial literacy, the platform makes it easier for parents to guide their children’s spending, and turns spending into teachable moments. 

Lootlock doesn’t replace native parental controls, but augments them: giving parents more cross-platform visibility, control over gaming spend, and reporting tools to see exactly what kids are buying and when. 

What’s Next

With the Battlefield 200 spotlight, Lootlock will get the opportunity to demo live on-stage, connect with investors and press, and rally support for its mission to turn video game spending from a financial risk into a learning opportunity for kids.

We’re proud to represent NYC startup scene, on a global stage, and excited to bring back lessons, insights, and connections from Disrupt that will help shape Lootlock’s next chapter. In the meantime, we’ll continue rolling out new budgeting tools, chore “bounties,” and parental insights to help families stay ahead of gaming spend. For more information, visit Lootlock.com.

Final Word

Thank you to TechCrunch for selecting Lootlock for Startup Battlefield 200, and to all our partners for their support of our mission. This recognition validates what we’ve always believed: financial literacy doesn’t have to wait until adulthood, and video game systems can be repurposed to teach kids real-world money skills if we design them that way.

Stay tuned for updates from Disrupt, live demos, and more insight into how Lootlock is helping families level up their financial game.